Case study: a Kent kitchen and bathroom fitter. A brand kit and a page built from 29 photographs chosen from the 1,231 he owned, delivered in the week his agreement promised.
Shepherd-Prince is a family business fitting kitchens and bathrooms across Kent. Twenty-three years of fitted rooms, and the evidence of it sat in a phone: photographs of finished work, hundreds of them, seen by nobody but the person who took them.
The trade needed a page that showed the rooms at the size a customer would judge them, with a number to call.
The client owned 1,231 unique photographs across two folders. Every candidate was looked at at full size, not as a thumbnail, and 29 were chosen.
Looking at full size is where the work was. A phone's watermark burned into the corner of a shot, and a photographer's feet at the bottom of another, were both caught and excluded at that stage. On a thumbnail sheet neither is visible; on a customer's screen both would have been.
A brand kit, so the name looks the same on the page, the van and the invoice. And a site page for the trade, with the services listed, the 29 photographs at full size, and a mobile number that goes to the person who fits the rooms.
The agreement carried one dated obligation: the page within the first week after the first payment, once the photographs had arrived. It was met.
A date in an agreement is a promise, and I treat it as one. It goes in the calendar the day the agreement is signed, and the work is finished against it.
Reviews and local search. A fitter is chosen on trust, and trust online is real reviews from real customers with the town in them. The next step is a Google Business Profile with the photographs on it, the reviews gathered properly, and the page built out so "kitchen fitter" plus the town lands on Shepherd-Prince.
Kitchen and bathroom fitting across Kent, a family business.
29 were chosen from the 1,231 the client owned, every candidate looked at full size, with a phone watermark and a photographer's feet caught and excluded.
A brand kit and a site page with the services listed, the photographs at full size and a mobile number.
Yes; the agreement promised the page within the first week after the first payment once the photographs arrived, and it was delivered in that week.
Because the flaws that put a customer off, a watermark or a stray foot, do not show on a thumbnail.
Yes; request the free audit at conversionforge.co.uk/free-audit or email hello@weareconversionforge.uk.
A free audit, no pitch: whether people find you when they search, what is quietly costing you customers, and what to fix first.