Working with us.

Last updated: 14 September 2026

These are the terms that apply when you hire Conversion Forge for marketing work, website builds, or any other service we offer. We have written them in plain English so you can read them once and remember them. If you find anything unclear, email hello@weareconversionforge.uk and we will rewrite the line that did not land.

Who we are

Conversion Forge is a sole-trader marketing agency operating from Sevenoaks, Kent, United Kingdom. The trading name is Conversion Forge and the contact email is hello@weareconversionforge.uk. We are not yet a registered limited company, which means the work we do for you is performed by Tokelo Mogorosi personally.

The agreement between us

Each engagement starts with a written brief that names the work, the price, and the dates by which deliveries are expected to land. That brief, plus these terms, is the agreement between us. There is no separate signed contract unless you ask for one or the project size warrants it.

How payment works depends on the job. The nature of the task, its size and its timeframe decide the structure: some work is paid in full up front, some in stages as each part is delivered, and some through an agreed percentage or royalty on what the work goes on to earn. Whichever suits the job, it is agreed and written into the brief before anything starts. Retainer engagements are billed monthly in advance.

What you are paying for

You are paying for the deliveries named in the brief. Brand IP for site builds transfers to you on receipt of the first payment, not at launch, so you own the work even if the engagement is later paused. You are also paying for our judgement on how to make the deliveries land well; this is harder to itemise but it is the harder half of the work.

What you are not paying for

Open-ended revisions. Each delivery includes one round of revisions. Further rounds are quoted separately. The first round is rarely needed in practice.
Photography or video shoots, unless explicitly named in the brief.
Paid advertising spend. If we run ads on your behalf, you fund the spend; we charge for the work of running the account.
Third-party platform fees (domain registrars, hosting, payment processors, paid stock libraries). These are passed through at cost or are yours to set up directly.
Ongoing maintenance after the engagement closes. We offer monthly retainers for sites we have built, with the figure fixed in writing before the retainer starts.

What we promise

The deliveries will match the brief in scope, quality, and timing, allowing for inputs we need from you to arrive on the dates we have agreed.
We will not use generative AI tools to fabricate claims, statistics, testimonials, or quotes about your business. Every claim in our deliverables is grounded in something you have told us, something we have read in a public source, or something we have observed ourselves.
Every text-based deliverable passes our internal humanizer review before it leaves our hands. This is a craft standard, not a legal one.
We will tell you within one working day if any agreed deadline is going to slip.

What we ask from you

Reply to questions that block the work within two working days, or tell us when you will.
Give us the access credentials we need (domain registrar, hosting account, social profiles) at the start of the engagement rather than mid-build.
Treat the work as a collaboration; we are good at this, but you are the one who knows your business.

Cancellation and refunds

If you cancel before any work has started, we refund any deposit in full. If you cancel after work has started, we keep the first payment in proportion to the work already done. We will tell you in writing what that proportion is on the day you cancel, and the figure is yours to challenge.

If we cancel the engagement for our own reasons, we refund any payment that is not matched by work already delivered to you, and we hand over what we have built so far in a form you can take to another agency.

Under the UK Consumer Contracts Regulations 2013, where these apply (typically distance contracts with consumers), you have a fourteen-day cooling-off period from the day you instruct us. If you ask us to begin work inside the cooling-off period, you can still cancel but you may be charged for the work already done.

Liability

To the extent the law allows:

Our total liability for any single engagement is capped at the fees paid by you in that engagement.
We are not liable for losses that are indirect, consequential, or that you could not reasonably have expected when the engagement began.
Nothing in these terms limits liability for death, personal injury, fraud, or anything else that the law does not allow us to limit.

Confidentiality

Anything you share with us about your business in the course of an engagement is treated as confidential and is not shared outside the engagement without your written approval. The exception is that we may reference your business by name in our own portfolio and case studies unless you tell us not to in writing.

Intellectual property

All creative outputs we produce for you (websites, designs, copy, brand artefacts) become your property on receipt of the first payment for that work. We retain the right to display the finished outputs in our own portfolio and to reference the work in case studies unless you tell us otherwise.

Underlying tools, scaffolds, code patterns, and internal processes that we use to deliver work remain ours. You are paying for what gets delivered, not for the workshop that built it.

Governing law

These terms are governed by the law of England and Wales. Any dispute we cannot resolve directly will be heard in the courts of England and Wales.

Changes to these terms

If we update these terms, we will change the "Last updated" date at the top and tell active clients in writing. The new terms apply to new engagements; existing engagements continue under the terms that were in force when they began.

Questions about these terms. If anything here needs explaining, or needs adjusting for your project, tell us before you sign the brief. We would rather settle it in writing at the start than discover it halfway through.