Case study: Joshfit Personal Training, established 2014 at Phoenix Leisure Centre, Bradwell. Site with a merchandise catalogue, domain moved and handed over, delivered remotely from Kent to Norfolk.
Joshfit Personal Training has been running since 2014 from Phoenix Leisure Centre in Bradwell, Great Yarmouth. Personal training, nutrition and diet plans, online classes and morning circuits, run by a competitive bodybuilder who trains the way he coaches.
Twelve years of clients and results, and no front door online that matched them. A business that had grown on reputation needed a page that could carry it to someone who had never been in the gym.
A full site at joshfitpt.co.uk, built from the business's own facts: the services, the setting, the years. A merchandise catalogue, so the kit the clients already wanted had a place to be bought. And a second version with personal-training extras, because the first version showed what visitors were looking for.
The copy names Bradwell and Great Yarmouth, because a personal trainer is found by town, and the site is built to be found that way.
The domain was moved to a registrar the client controls and the site was handed over with it. That is the part most people never check until they want to leave a provider and find they cannot.
Joshfit owns its domain, its site and its content. No retainer keeps it live.
The whole build was delivered remotely from Sevenoaks to Great Yarmouth. Facts gathered by message, drafts reviewed on a phone, the domain moved without anyone travelling.
Distance changed nothing about the work or the ownership. It is the same build as one for a business on the next street.
Measure enquiries, then bookings. A trainer's site has one job, which is to turn a reader into a first session, and the next step is a booking step that can be counted and a Google Business Profile that carries it. After that, the catalogue's own numbers, so the kit that sells guides what gets stocked.
Phoenix Leisure Centre, Bradwell, Great Yarmouth, since 2014.
A full site at joshfitpt.co.uk with a merchandise catalogue, and a second version with personal-training extras.
The client; it was moved to a registrar he controls and handed over with the site.
No; it was delivered entirely remotely from Kent to Norfolk.
No retainer is required to keep the site live.
Yes; request the free audit at conversionforge.co.uk/free-audit or email hello@weareconversionforge.uk.
A free audit, no pitch: whether people find you when they search, what is quietly costing you customers, and what to fix first.