Conversion Forge works with Bromley businesses: Persa London's hand-painted leather went from an eBay shop to the top 5 percent of its UK category and its own site, persalondon.co.uk.
Persa London makes hand-painted leather and canvas bags, bracelets and accessories, each piece by one hand, from a studio in Bromley. Persian heritage, London craft, in their own words.
The work was already good. What the studio lacked was a marketplace presence that matched it. This page is about what changed, and what a Bromley business can expect from the same approach.
The honest limitation first: I cannot promise any shop a position in its category. The result below came from listing work done properly and measured by the platform, not from a guarantee.
On eBay, the listings were rewritten from keyword research, 25+ of them, and the catalogue was rebuilt to 240 product variations so every size, colour and finish had its own place to be found. Seller-rating hygiene brought the account to Above Standard with zero defects.
The result, from eBay's own figures: the top 5 percent of the UK category, 61,515 impressions in 30 days, and a 35.9 percent improvement in conversion rate.
A marketplace shop is rented space. The studio now has its own shop at persalondon.co.uk, so the brand is no longer only a tenant. The marketplace still brings people in. The website is where the brand is itself.
The same order of work. First the facts about the business, gathered properly. Then the listing or the page written from those facts with the search terms people actually use. Then the measurement, read from the platform, not from me.
A website you own starts from £175 and is live in under 72 hours. It is handed over with the domain, the content and the code, and no retainer is required to keep it live.
Bromley is roughly twenty minutes from Sevenoaks by road, close enough to visit a studio and see the work at full size, which matters when the product is hand-painted leather and the photographs have to do it justice.
The free website audit is at conversionforge.co.uk/free-audit, and the email is hello@weareconversionforge.uk.
Both; Persa London's result came from eBay listing work, and the brand now also has its own shop at persalondon.co.uk.
25+ keyword-researched listing rewrites, 240 product variations, and seller-rating hygiene to Above Standard with zero defects.
No; that is the result eBay reported for one studio after the work, not a guarantee for the next.
Yes; it is about twenty minutes from Sevenoaks by road.
A website you own starts from £175 and is live in under 72 hours, with no retainer required to keep it live.
Request the free audit at conversionforge.co.uk/free-audit or email hello@weareconversionforge.uk.
A free audit, no pitch: whether people find you when they search, what is quietly costing you customers, and what to fix first.