/* CONVERSION FORGE v2 — Light, Playful, Ogilvy-inspired */
/* Brand: Teal #4DD9D5 · Charcoal #1a1a1a · White #FFFFFF */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --teal: #4DD9D5;
  --teal-dark: #2bb8b4;
  --teal-light: #f0fffe;
  --teal-mid: #e0faf9;
  --charcoal: #1a1a1a;
  --charcoal-2: #111111;
  --text: #2d2d2d;
  --text-muted: #666;
  --white: #ffffff;
  --light: #f8f8f8;
  --border: #e8e8e8;
  --shadow: 0 4px 24px rgba(0,0,0,0.08);
  --shadow-lg: 0 12px 48px rgba(0,0,0,0.12);
  --font: 'Inter', sans-serif;
  --radius: 12px;
}

html { scroll-behavior: smooth; }
body { font-family: var(--font); color: var(--text); background: var(--white); line-height: 1.6; font-size: 16px; }

.teal { color: var(--teal); }
.container { max-width: 1140px; margin: 0 auto; padding: 0 2rem; }

/* ── NAV ── */
nav {
  position: fixed; top: 0; left: 0; right: 0;
  background: rgba(255,255,255,0.95);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
  z-index: 100;
}
.nav-inner {
  max-width: 1140px; margin: 0 auto; padding: 1rem 2rem;
  display: flex; justify-content: space-between; align-items: center;
}
.nav-logo { display: flex; align-items: center; gap: 0.6rem; }
.logo-text { font-size: 1rem; font-weight: 900; letter-spacing: 0.1em; color: var(--charcoal); }
.nav-links { display: flex; align-items: center; gap: 2rem; }
.nav-links a { text-decoration: none; color: var(--text-muted); font-size: 0.9rem; font-weight: 500; transition: color 0.2s; }
.nav-links a:hover { color: var(--teal); }
.btn-nav {
  background: var(--teal); color: var(--charcoal) !important;
  padding: 0.5rem 1.2rem; border-radius: 6px;
  font-weight: 700 !important; font-size: 0.85rem !important;
  transition: background 0.2s, transform 0.1s !important;
}
.btn-nav:hover { background: var(--teal-dark) !important; transform: translateY(-1px); }

/* ── HERO ── */
.hero { padding: 8rem 2rem 5rem; background: var(--white); }
.hero-inner {
  max-width: 1140px; margin: 0 auto;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 4rem; align-items: center;
}
.eyebrow-wrap { display: flex; align-items: center; gap: 0.5rem; margin-bottom: 1.5rem; }
.eyebrow-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--teal); display: inline-block; }
.eyebrow { font-size: 0.8rem; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--teal); }

.hero h1 {
  font-size: clamp(2rem, 4vw, 2.8rem);
  font-weight: 900; line-height: 1.15;
  letter-spacing: -0.03em; color: var(--charcoal);
  margin-bottom: 1.5rem;
}
.teal-underline {
  position: relative; color: var(--teal);
}
.teal-underline::after {
  content: ''; position: absolute; bottom: -4px; left: 0; right: 0;
  height: 3px; background: var(--teal); border-radius: 2px; opacity: 0.4;
}
.hero-sub { font-size: 1.1rem; color: var(--text-muted); margin-bottom: 2rem; max-width: 480px; }
.hero-cta { display: flex; gap: 1rem; flex-wrap: wrap; margin-bottom: 2.5rem; }

.hero-trust {
  display: flex; align-items: center; gap: 1.5rem;
  padding: 1.2rem 1.5rem;
  background: var(--light); border-radius: var(--radius);
  border: 1px solid var(--border);
}
.trust-item { text-align: center; }
.trust-item strong { display: block; font-size: 1.3rem; font-weight: 900; color: var(--charcoal); }
.trust-item span { font-size: 0.75rem; color: var(--text-muted); }
.trust-divider { width: 1px; height: 36px; background: var(--border); }

/* Hero visual card */
.hero-visual { display: flex; justify-content: center; }
.hero-card {
  background: var(--charcoal); border-radius: 16px;
  padding: 1.5rem; width: 100%; max-width: 380px;
  box-shadow: var(--shadow-lg);
}
.card-header {
  display: flex; align-items: center; gap: 0.5rem;
  margin-bottom: 1.2rem;
}
.card-dot { width: 10px; height: 10px; border-radius: 50%; }
.card-dot.green { background: #34C759; }
.card-dot.yellow { background: #FFCC00; }
.card-dot.red { background: #FF3B30; }
.card-title { font-size: 0.8rem; color: #666; margin-left: 0.5rem; font-weight: 500; }

.pipeline-items { display: flex; flex-direction: column; gap: 0.75rem; margin-bottom: 1.2rem; }
.pipeline-item {
  display: flex; align-items: center; gap: 0.75rem;
  background: rgba(255,255,255,0.05); border-radius: 8px; padding: 0.75rem;
}
.pipe-icon {
  width: 28px; height: 28px; border-radius: 6px;
  display: flex; align-items: center; justify-content: center; flex-shrink: 0;
}
.teal-bg { background: var(--teal); }
.pipe-text { display: flex; flex-direction: column; gap: 0.2rem; flex: 1; min-width: 0; }
.pipe-name { font-size: 0.8rem; font-weight: 600; color: var(--white); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.pipe-status { font-size: 0.7rem; font-weight: 600; border-radius: 4px; padding: 0.1rem 0.4rem; display: inline-block; width: fit-content; }
.pipe-status.new { background: rgba(77,217,213,0.2); color: var(--teal); }
.pipe-status.follow { background: rgba(255,204,0,0.2); color: #FFCC00; }
.pipe-status.booked { background: rgba(52,199,89,0.2); color: #34C759; }

.card-footer {
  display: flex; align-items: center; gap: 0.5rem;
  font-size: 0.75rem; color: #666; border-top: 1px solid rgba(255,255,255,0.08); padding-top: 1rem;
}
.pulse-dot {
  width: 8px; height: 8px; border-radius: 50%; background: #34C759;
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.4; }
}

/* ── TRUST BAR ── */
.trust-bar { background: var(--charcoal); padding: 1.5rem 2rem; }
.trust-bar .container { display: flex; align-items: center; gap: 2rem; flex-wrap: wrap; }
.trust-label { font-size: 0.8rem; color: #666; white-space: nowrap; }
.trust-logos { display: flex; gap: 2rem; flex-wrap: wrap; }
.trust-logo-item {
  font-size: 0.85rem; font-weight: 700; color: #888; letter-spacing: 0.05em;
  text-decoration: none; transition: color 0.2s;
}
.trust-logo-item:hover { color: var(--teal); }

/* ── CAPABILITY LADDER ── */
.ladder-grid {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1.5rem; margin-top: 3rem;
}
.ladder-card {
  background: var(--white); padding: 2rem 1.75rem; border-radius: var(--radius);
  border: 1px solid var(--border); text-decoration: none; color: inherit;
  transition: transform 0.2s, box-shadow 0.2s, border-color 0.2s;
  display: flex; flex-direction: column; gap: 0.85rem;
  position: relative; overflow: hidden;
}
.ladder-card:hover {
  transform: translateY(-4px); box-shadow: var(--shadow-lg);
  border-color: var(--teal);
}
.ladder-card.featured { border-color: var(--teal); box-shadow: var(--shadow); }
.ladder-num {
  font-size: 0.75rem; font-weight: 900; letter-spacing: 0.15em;
  color: var(--teal); padding: 0.25rem 0.6rem; background: var(--teal-mid);
  border-radius: 4px; align-self: flex-start;
}
.ladder-card h3 {
  font-size: 1.05rem; font-weight: 700; color: var(--charcoal); line-height: 1.25;
}
.ladder-card p { color: var(--text-muted); font-size: 0.9rem; flex: 1; }
.ladder-eg {
  font-size: 0.8rem; color: var(--charcoal); font-weight: 600;
  padding-top: 0.85rem; border-top: 1px solid var(--border);
}
.ladder-cta {
  font-size: 0.75rem; font-weight: 700; color: var(--teal);
  letter-spacing: 0.1em; text-transform: uppercase;
}
.ladder-cta::after {
  content: ' →'; transition: transform 0.2s; display: inline-block;
}
.ladder-card:hover .ladder-cta::after { transform: translateX(4px); }
.ladder-footnote {
  text-align: center; margin-top: 2.5rem; font-size: 0.85rem;
  color: var(--text-muted); font-style: italic;
}

/* ── SECTIONS ── */
.section-white { padding: 6rem 2rem; background: var(--white); }
.section-teal-light { padding: 6rem 2rem; background: var(--teal-light); }
.section-dark { padding: 6rem 2rem; background: var(--charcoal-2); }

.section-label {
  display: inline-block; font-size: 0.75rem; font-weight: 700;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--teal); margin-bottom: 1rem;
}
.section-label.light { color: var(--teal); }

h2 {
  font-size: clamp(2rem, 4vw, 2.8rem); font-weight: 900;
  letter-spacing: -0.03em; line-height: 1.15; margin-bottom: 1rem;
}
.section-dark h2 { color: var(--white); }
.section-sub { font-size: 1.05rem; color: var(--text-muted); margin-bottom: 3rem; max-width: 560px; }

/* ── PROBLEM CARDS ── */
.three-col { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 1.5rem; margin-top: 3rem; }
.problem-card {
  background: var(--white); padding: 2rem; border-radius: var(--radius);
  border: 1px solid var(--border); box-shadow: var(--shadow);
  transition: transform 0.2s, box-shadow 0.2s;
}
.problem-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.problem-icon { margin-bottom: 1.2rem; }
.problem-card h3 { font-size: 1.05rem; font-weight: 700; margin-bottom: 0.5rem; color: var(--charcoal); }
.problem-card p { color: var(--text-muted); font-size: 0.95rem; }

/* ── STEPS ── */
.steps-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 1.5rem; margin-top: 3rem; }
.step-card {
  background: var(--white); padding: 2rem; border-radius: var(--radius);
  box-shadow: var(--shadow); position: relative;
  transition: transform 0.2s;
}
.step-card:hover { transform: translateY(-4px); }
.step-num { font-size: 3rem; font-weight: 900; color: var(--teal); opacity: 0.15; line-height: 1; margin-bottom: 1rem; display: block; }
.step-icon { margin-bottom: 1rem; }
.step-card h3 { font-size: 1rem; font-weight: 700; margin-bottom: 0.5rem; color: var(--charcoal); }
.step-card p { color: var(--text-muted); font-size: 0.9rem; }

/* ── RESULTS ── */
.results-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 1.5rem; margin: 3rem 0; }
.result-stat { text-align: center; }
.stat-num { font-size: clamp(2.5rem, 5vw, 4rem); font-weight: 900; color: var(--teal); line-height: 1; margin-bottom: 0.5rem; }
.stat-label { font-size: 0.9rem; color: #999; }

.testimonial {
  background: rgba(255,255,255,0.05); border-radius: var(--radius);
  padding: 2.5rem; border: 1px solid rgba(77,217,213,0.2);
  margin-top: 3rem; position: relative;
}
.quote-mark { font-size: 5rem; line-height: 0.5; color: var(--teal); opacity: 0.3; font-family: Georgia, serif; margin-bottom: 1rem; display: block; }
.quote-text { font-size: 1.1rem; color: #ccc; font-style: italic; margin-bottom: 1.5rem; }
.quote-author { display: flex; align-items: center; gap: 0.75rem; }
.quote-avatar { width: 40px; height: 40px; border-radius: 8px; background: var(--teal); color: var(--charcoal); display: flex; align-items: center; justify-content: center; font-weight: 900; font-size: 0.85rem; }
.quote-author strong { display: block; color: var(--white); font-size: 0.9rem; }
.quote-author span { font-size: 0.8rem; color: #666; }

/* ── SERVICES ── */
.services-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 1.5rem; margin-top: 3rem; }
.service-card {
  padding: 2rem; border-radius: var(--radius);
  border: 1px solid var(--border); position: relative;
  transition: transform 0.2s, box-shadow 0.2s;
  background: var(--white);
}
.service-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); border-color: var(--teal); }
.service-icon { margin-bottom: 1.2rem; }
.service-card h3 { font-size: 1rem; font-weight: 700; margin-bottom: 0.5rem; color: var(--charcoal); }
.service-card p { color: var(--text-muted); font-size: 0.9rem; margin-bottom: 1rem; }
.service-tag { font-size: 0.7rem; font-weight: 700; color: var(--teal); background: var(--teal-mid); padding: 0.2rem 0.6rem; border-radius: 4px; letter-spacing: 0.05em; }

/* ── PRICING ── */
.pricing-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 1.5rem; margin-top: 3rem; align-items: start; }
.price-card {
  background: var(--white); border-radius: var(--radius);
  border: 2px solid var(--border); padding: 2rem; position: relative;
  transition: transform 0.2s;
}
.price-card:hover { transform: translateY(-4px); }
.price-card.featured { border-color: var(--teal); }
.featured-badge {
  position: absolute; top: -12px; left: 50%; transform: translateX(-50%);
  background: var(--teal); color: var(--charcoal);
  font-size: 0.7rem; font-weight: 700; padding: 0.25rem 0.75rem;
  border-radius: 20px; white-space: nowrap; letter-spacing: 0.05em;
}
.price-header { margin-bottom: 1.5rem; }
.price-header h3 { font-size: 1.1rem; font-weight: 700; color: var(--charcoal); }
.price-header p { font-size: 0.85rem; color: var(--text-muted); margin-top: 0.2rem; }
.price-amount { font-size: 3rem; font-weight: 900; color: var(--charcoal); line-height: 1; margin-bottom: 1.5rem; }
.price-amount .currency { font-size: 1.5rem; vertical-align: super; }
.price-amount.custom { font-size: 2rem; }
.price-features { list-style: none; margin-bottom: 2rem; display: flex; flex-direction: column; gap: 0.75rem; }
.price-features li { display: flex; align-items: center; gap: 0.5rem; font-size: 0.9rem; color: var(--text); }

/* ── BUTTONS ── */
.btn-primary {
  background: var(--teal); color: var(--charcoal);
  padding: 0.85rem 1.8rem; border-radius: 8px;
  text-decoration: none; font-weight: 700; font-size: 0.95rem;
  display: inline-flex; align-items: center; gap: 0.5rem;
  transition: background 0.2s, transform 0.1s;
}
.btn-primary:hover { background: var(--teal-dark); transform: translateY(-2px); }
.btn-primary.large { padding: 1rem 2.2rem; font-size: 1rem; }
.btn-ghost {
  background: transparent; color: var(--text);
  padding: 0.85rem 1.8rem; border-radius: 8px;
  text-decoration: none; font-weight: 600; font-size: 0.95rem;
  display: inline-flex; align-items: center; gap: 0.5rem;
  border: 1.5px solid var(--border);
  transition: border-color 0.2s, color 0.2s;
}
.btn-ghost:hover { border-color: var(--teal); color: var(--teal); }
.btn-outline {
  background: transparent; color: var(--charcoal);
  padding: 0.85rem 1.8rem; border-radius: 8px;
  text-decoration: none; font-weight: 700; font-size: 0.95rem;
  display: inline-block; border: 2px solid var(--charcoal);
  transition: background 0.2s, color 0.2s; width: 100%; text-align: center;
}
.btn-outline:hover { background: var(--charcoal); color: var(--white); }
.price-card.featured .btn-outline { border-color: var(--teal); color: var(--teal); }
.price-card.featured .btn-outline:hover { background: var(--teal); color: var(--charcoal); }
.btn-whatsapp {
  background: #25D366; color: var(--white);
  padding: 1rem 2.2rem; border-radius: 8px;
  text-decoration: none; font-weight: 700; font-size: 1rem;
  display: inline-flex; align-items: center; gap: 0.5rem;
  transition: background 0.2s, transform 0.1s;
}
.btn-whatsapp:hover { background: #128C7E; transform: translateY(-2px); }

/* ── CTA SECTION ── */
.cta-wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: center; }
.cta-content h2 { color: var(--white); }
.cta-content p { color: #aaa; margin-bottom: 2rem; }
.cta-promises { list-style: none; margin-bottom: 2rem; display: flex; flex-direction: column; gap: 0.5rem; }
.cta-promises li { display: flex; align-items: center; gap: 0.5rem; font-size: 0.9rem; color: #ccc; }
.cta-buttons { display: flex; align-items: center; gap: 1rem; flex-wrap: wrap; }
.cta-or { color: #555; font-size: 0.9rem; }

.cta-card {
  background: rgba(255,255,255,0.05); border-radius: var(--radius);
  border: 1px solid rgba(77,217,213,0.2); padding: 2.5rem; text-align: center;
}
.cta-card-icon { margin-bottom: 1.2rem; }
.cta-card h4 { font-size: 1.2rem; font-weight: 700; color: var(--white); margin-bottom: 0.75rem; }
.cta-card p { color: #aaa; font-size: 0.9rem; margin-bottom: 1.5rem; }
.cta-card-meta { display: flex; flex-direction: column; gap: 0.4rem; }
.cta-card-meta span { font-size: 0.85rem; color: #666; }

/* ── FOOTER ── */
footer { background: var(--charcoal); padding: 2.5rem 2rem; border-top: 1px solid #222; }
.footer-inner { max-width: 1140px; margin: 0 auto; display: flex; flex-direction: column; align-items: center; gap: 1.5rem; text-align: center; }
.footer-logo { display: flex; align-items: center; gap: 0.6rem; }
.footer-links { display: flex; gap: 2rem; flex-wrap: wrap; justify-content: center; }
.footer-links a { color: #666; text-decoration: none; font-size: 0.9rem; transition: color 0.2s; }
.footer-links a:hover { color: var(--teal); }
.footer-copy { color: #444; font-size: 0.8rem; }
.footer-copy a { color: var(--teal); text-decoration: none; }

/* ── RESPONSIVE ── */
@media (max-width: 768px) {
  .hero-inner { grid-template-columns: 1fr; gap: 2rem; }
  .hero-visual { display: none; }
  .nav-links a:not(.btn-nav) { display: none; }
  .cta-wrap { grid-template-columns: 1fr; }
  .cta-visual { display: none; }
  .hero-trust { flex-wrap: wrap; justify-content: center; }
  .trust-bar .container { flex-direction: column; text-align: center; }
}